90 Up Challenge: Real Estate Investing Podcast

James Wells is a real estate investor, mentor, and coach with over 24 years of experience as a licensed general contractor in the Gulf South, where he’s built more than 1,000 homes. A full-time investor based in Baton Rouge, James launched the 90Up Challenge to help others grow through real estate.

His program—offered in both group and one-on-one formats—is built on proven principles from The One Thing, Atomic Habits, and The 12 Week Year. The 90Up Challenge Podcast brings those ideas to life, helping investors take focused action and level up their game.